In-Vision Continuity Announcers: Performing an Identity for Early Television in Europe

Sonja de Leeuw, Dana Mustata


In-vision continuity announcers have played central – yet understudied – roles in early television history. Through their performances on and off the screen, they mediated the identity of the televisual medium in the 1950s and 1960s, popularizing it as a medium of sound and vision, a domestic and gendered medium as well as a national and transnational institution.

Focusing primarily on Dutch and Romanian female in-vision continuity announcers in the 1950s and 60s and making extensive comparisons with other countries in Europe, this article illustrates how these early professionals of television performed as part of a European-wide phenomenon of defining the identity of the new televisual medium.


in-vision continuity announcers, European television history, Netherlands, Romania

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