An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987)

Isabelle Gaillard


This article offers insights into how black and white TV sets were sold in France from 1948 to the mid 80s. During this period, the black and white television set shifted from being an expensive and breakable technical object to a commonplace, mass consumer durable good. The article illustrates this process.


television; retailer; consumption; France; black and white TV set

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